… in the Press, on the Radio, on TV
In early 2017 Jane Spencer-Rolfe had an idea – to get women back out and dancing. And by April she’d created the concept that is Let’s Bop! After trying it out by inviting friends to come along and dance in her local church hall, she was convinced this could take off.
In May 2017 Jane had started holding regular Let’s Bop! events at The John Peel Centre a superb contemporary independent venue, in Stowmarket mid Suffolk, where Let’s Bop! now attracts an ever-growing number of women who regularly turn up to dance.
In April a year after the first Let’s Bop! in the church hall, Jane realised she needed to find a partner to help her grow the business, and she identified and invited Ronni-Louise Hetherington to join her. By June 2018 Jane and Ronni had started working together, and were by then getting the attention of the local press – the Business Section of the East Anglian Daily Times – resulting in the following headlines and articles in their local Archant publications Dance Start-up Let’s Bop! invites women to bop their stresses away and Groovy start-up Let’s Bop! gets women up on the dancefloor
Jane and Ronni got a second venue up and running in June 2018 at The LP Bar & Nightclub in Bury St Edmunds, west Suffolk – the same concept – this time with Ronni leading, and the host and DJ creating the playlists for the Bury events. Again a suitably cool and funky space hired by Let’s Bop! exclusively for women – this time in a nightclub, with dance floor, light show and bar area.
Then in November 2018 Let’s Bop! signed a contract with The Deltic Group, the UK’s largest operator of late night bars and clubs, to take space in their nightclub Unit 17, in Suffolk’s county town of Ipswich – after Jane and Ronni spotted their fabulous Disco floor and bar. They approached and then met with their team of highly professional nightclub staff, who were keen to be a part of helping Jane and Ronni develop and build up further their following for the Let’s Bop! dance movement in their club Unit 17 – more usually frequented and packed-out by the town’s 18 – 25 years olds over the weekend period. “Our Let’s Bop! ladies simply love this opportunity to ‘feel it’ out there again” says Jane. “I spent too many times bopping about on my own in my kitchen, to the radio while cooking the tea. There was nowhere for women like me. This is the business!” And women are loving Let’s Bop!
The Ipswich launch again prompted the newspapers to contact Let’s Bop! as they danced into their Ipswich venue – it also they gave the opportunity for a bit of video coverage on the digital editions which you can see here Women-only clubbing experience to launch in Ipswich
By the end of 2018, Jane and Ronni were on TV when BBC Look East featured Let’s Bop! in December, and they also had some coverage on local BBC radio news. Following that there was no stopping them (literally!) and Jane and Ronni were invited to Takeover The Show on BBC Radio Suffolk in January 2019, with their radio debut – when the two of them were in the hot seat for their own 2-hour show with BBC journalist Jon Wright at the helm. Jane asked him his top tip at the planning meeting, and Jon’s reply: “Don’t bore the pants off the listeners!” …
… And, thankfully that didn’t happen – in fact, we were allowed to run over our time as it was all going pretty well! We also each got the chance to choose some cracking tunes to play, as well as telling listeners about Let’s Bop! and chatting to our guests – and even getting to the bottom of what exactly it is that makes a good dance track, with Ben Bell a London based sound engineer Jane tracked down, who has worked with top bands and mixed for The Ministry of Sound. As they said afterwards “We had a ball!” – A glitter ball!
Ronni thought to ask Kevin Burch from BBC Look East for a Selfie